There were no seats left by the time the book launch began at 2pm that Sunday of October 17. MPH Bookstores at Mid Valley Megamall, Kuala Lumpur, was packed, brimming with people of all ages as they gathered at one section of the bookstore.

The event was Joey Yap's book launch for two sets of his popular BaZi Profiling Book Series - Structures and Profiles. Joey himself was present to officiate the launch, and at the same time, talk about the books and explain what BaZi Profiling is all about.

The pocket-sized BaZi Profiling Book Series covers all three levels of BaZi. The ten Day Master books, focusing on a person's inborn personality, were released in April 20, 2010 to an overwhelming response from many.

The book launch marked the completion of the three levels of BaZi in the book series. The five Structures and ten Profiles reveal a person's mode of operation in life and the roles they play in life respectively.

Joey started with explaining on the three level of BaZi Profiling. His jovial yet lively presentation, as usual, captivated the audience's attention as he shares the unique characteristics of each Structures, which is based on an individual's day of birth that unveils the inborn traits. It certainly brought much laughter from the audience when he listed out all the healthy and unhealthy nature of each Profile. The crowds were busy looking at their own Profile Chart throughout the session to check out their own personality profile.

The book launch went on with a Q&A session with Joey, where he entertained many questions from those present, curious to know more about BaZi. A book signing session ended the hour-long event.